SEO is an acronym, it stands for Search Engine Optimization and is a digital marketing strategy that consists of optimizing a website to get natural traffic from search engines. If a website ranks higher in search engine results pages (SERP), it will have more visitors without paying for advertising.
Which search engine?
Google is by far the most popular search engine in the world, its market share is over 81%. The best alternative to Google is Bing, powered by Microsoft.
Baidu is the most important search engine in China and is only available in the Chinese language, while Yandex is the largest search engine in Russia. Obviously people worldwide focus on appearing mostly in Google’s search results.
SEO changes quickly, the algorithms that Google uses to rank and index websites change and get smarter almost every day. Unfortunately nobody knows how these algorithms exactly work, but Google itself provides detailed guidelines to create SEO friendly sites. A good comprehension of the factors that impact site rankings can come from Seo experts, along with some experimentation.
There are more than 200 ranking factors in the Google algorithm, but we’ll focus on the most important of them. The most important SEO factors that can influence the authority of a website in 2021 are listed below.
Off-Site SEO and On-Site SEO
Search Engine Optimization has two key components that are on-site SEO and off-site SEO. The first one is done by publishing quality content on the website and optimizing its structure, the second one refers to the optimization made outside the website to improve its authority like creating backlinks and social media engagement.
Both of these optimization strategies are essential to search engines, but it all starts with creating quality content and choosing the right keywords to compete with.
Useful tips on how to improve SEO in 2021
- Focus on creating quality content
“Content is king“, we all know it. To have a lot of quality and unique content on a website encourages search engines to index it and include it in their search results. Similarly, relevant and engaging content motivate visitors to spend more time on that given site, with an increase of conversions.
- Use Google’s free SEO Tools
Google provides some of the best optimization tools for your website, and they’re free! Use Analytics to get real time stats of your website’s performance, to know how people behave on it, where do they come from and much more.
With Search Console you can check your site’s indexability, the robots.txt file status, impressions on serps, click rates and the most performing keywords.
Keyword Planner is very useful to find the right keywords and Pagespeed Insights will help you improve your website’s loading speed on computers and mobile devices.
- Use a fast and reliable web hosting service
Make sure that your website(s) load fast and are always online by choosing the right Hosting Company. In this article about Web Hosting are described the different types of Hosting and some Hosts to recommend.
- Optimize the structure of your website
On-Site SEO factors that can help improve your search ranking are:
- Meta Tags: These text snippets don’t appear on the site’s page, but are useful for crawlers and search engines because describe what a web page is about
- Sub-Headings: H1, H2 etc. title tags help search engines to sort the content of a website, and are helpful to visitors too.
- Image Alt Tag: Every image on a website should have a relevant name and an alternative text wich describes the content of the image.
- Internal links: Linking internal pages and sections of a site is very important if you use WordPress, you can easily optimize these factors by using a specific plugin like Yoast SEO, the free version of this amazing tool will suit the needs of a simple blog.
- Inbound and outbound Links:
Your website should point to some relevant and high-ranking websites. This is also true for links to your site that come from prestigious websites… that’s the art of Link Building, a crucial aspect of every effective SEO strategy. A specific post on link building will be ready very soon.
What is Seo and how it works: Final words
After a simple explanation of what SEO means and why getting organic traffic is so important, there are some other things to consider. Search Engine Optimization is a slow ongoing process and takes time to be effective. Don’t use black hat strategies like spamming or link buying, Google is smart and will penalize you. Other ways to get more visits are paid ads (Google Adwords, Facebook ads) or through involving posts on social channels.
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